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E-mail marketing is here to stay, and it is essential for marketers as well as small business owners, coaches and consultants to know how to do it well. In this Introduction to Email Marketing Course, you’ll learn the essentials of planning, creating and delivering exceptional email marketing campaigns that support your overall marketing strategy. After this course, you’ll be able to reach more customers and potential customers through your e-mail influencer efforts. This course in e-mail marketing will teach you how to build an e-mail marketing strategy that will grow your business and your career. From contact management and segmentation to delivery of e-mails, and analyzing your e-mail sending’s, you will learn how to build a humane and helpful e-mail marketing strategy and build trust with your contacts. Use the email marketing tools that come free on your account to apply what you’ve learned at the end of this course.
Throughout this Introduction to E-Mail Marketing course, you will learn how to apply the concepts of e-mail marketing to increase the influence and reach of a business, analyse the various e-mail marketing applications, and select a campaign strategy that will help you increase reach. This course is designed to help you apply a defined strategy to get the best out of every e-mail campaign and to track and analyse the e-mail campaign results. Overall, this course will allow you to pursue a wide array of e-mail marketing or scope knowledge to pursue more courses at a higher level.

Highlights of The Course

  • Getting to Know E-Mail Marketing
  • Setting Up Your Audience
  • The Tools
  • Designing Your Campaign Strategy
  • Crafting Messages for Each Campaign
  • Good Habits Get Optimal Results
  • What to Write
  • Subject Lines and Action Calls
  • If It Doesn’t Get Measured, It Can’t Be Counted
  • Test Driving
Why Choose Skill Express?
  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the course for lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course, you will be eligible for a PDF Certificate which will cost only £2.99, with your unique ID number so that you/ the employers can verify through our website. You can also have your imprinted certificate delivered via post. Although there is no expiry date on the certificate, we recommend that our learners renew the certificate every twelve months.

Career Path 

This comprehensive course is the ideal way to kick-start your career in marketing. This accepted course will provide you with a competitive advantage throughout your career, making you stand out from all other. This Introduction to E-Mail Marketing course opens a whole new door for you to reach the related job market as well as helping you to gain in-depth expertise alongside the skills required to succeed in no time. You may also add your skills to your curriculum vitae, develop your career and become more successful in your chosen field. The course is mainly for those: 

  • Having limited knowledge and exposure to email marketing and 
  • Want to improve their skills
  • Anyone who is currently managing campaigns for a company, 
  • Carrying out his/her own business
  • Want better results from their communication

Course Curriculum

An Introduction to Email Marketing
Module 01: Getting to Know E-mail Marketing 00:26:00
Module 02: Setting Up Your Audience 00:25:00
Module 03: The Tools 00:12:00
Module 04: Designing Your Campaign Strategy 00:11:00
Module 05: Crafting Messages for Each Campaign 00:27:00
Module 06: Good Habits Get Optimal Results 00:25:00
Module 07: What to Write 00:24:00
Module 08: Subject Lines and Action Calls 00:13:00
Module 09: If It Doesn’t Get Measured, It Can’t Be Counted 00:23:00
Assignment : An Introduction to Email Marketing 00:30:00

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