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Branding, whether it is personal or a company, is crucial to help you stand out. Correct Branding would surely help your enterprise to reach more potential customers. And when it comes to promoting your services, Branding is by far one of the greatest weapons! Your brand is the sole thing that reflects the core of your services. When someone takes the name of a big brand like Apple or Samsung, what naturally comes in your mind? Innovative, Modern Technology, etc. right? This is what Branding is. Branding gives people a clear idea about what they can expect from your enterprise. 

Creating a good brand image does not happen overnight! If one has a start-up, without a proper Branding guide, it would be extremely tedious for them to brand their services properly. Even many running companies struggle to get success because of improper  Branding strategies.

Key features of this course

This brand-building course is designed to give students the following insights.

  • Get an idea of what is Branding is and the impacts of Branding on a corporate brand
  • Concept of why Branding is crucial
  • Defining the numerous types of architecture and extension in Branding
  • How to identify and highlight the services and products of your brand in terms of their features and values
  • How to write statements on the mission and vision of your brand
  • Know the basics regarding the positioning of a brand
  • Understand basic concepts on how to create a visual identity for your company
  • Know how to create a brand name and the basics of writing slogans or designing a logo 
  • Learn how to utilise your employees to do the Branding of your company. For instance, aspiring them to be brand ambassadors and create necessary brand touchpoints 
  • How to plan effective brand launch both internally and externally
  • Learn how to monitor your Branding and evaluating it effectively and by the obtained results

Why Choose Skill Express?

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the course for lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Course Overview

Branding goes well beyond just some petty show-off. Branding is the driving force of a company. Without creating a brand properly, the status of the success of your company remains somewhat hazy. And the creation of a renowned brand takes the best Brand Guide. 

This Brand awareness building is a well-furnished brand building course. The main aim of this brand-building course is to help the success-driven companies to create a renowned brand of their own. With the basics, this brand-building course is what every corporate group needs to make their own statement brand. 

In this course, all the basics like what is a good brand, the importance of creating a brand, and the elements you need to create a brand are mentioned clearly.  Also, the importance of visual Branding and the basics on how to create one’s visibility are evaluated vividly. The strategies that you need to take in order to do effective Branding is also mentioned in this Branding guide. 

Overall, this course on Branding is self-reliant, i.e. you do not have to depend on any other sources by following this guide thoroughly. 

Who Should Take This Course?

Regardless of what your field of business is, Branding is a must for all of them. Anyone who wants to create a statement with their company’s brand are welcome to take this course.

This course on Brand awareness building is designed in such a way that amateurs can take guidance for their start-ups. And eventually by progressing with the course, one would easily understand the key elements of creating a brand. And also the entrepreneurs who are struggling to create a brand can easily understand what they are lacking through following this course. 

Aims of the Course

After ending this course, the learners would learn the following things.

  • What is Branding and its importance in details
  • Know the key factors in creating a successful brand
  • Advertise their services and products in an effective way
  • Create efficient brand motto, slogans, and logos
  • Create a visual brand by adopting different Branding strategies
  • Learn to launch their products when it is most suitable
  • Monitor the company more effectively than ever


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course, you will be eligible for a PDF Certificate which will cost only £2.99, with your unique ID number so that you/ the employers can verify through our website. You can also have your imprinted certificate delivered via post. Although there is no expiry date on the certificate, we recommend that our learners renew the certificate every twelve months

Course Curriculum

Brand Awareness Building
Module 01: Defining Branding 00:13:00
Module 02: What Are You All About? 00:13:00
Module 03: Creating a Mission 00:06:00
Module 04: Creating a Vision of the Future 00:05:00
Module 05: Positioning Your Brand 00:05:00
Module 06: Developing Your Style 00:04:00
Module 07: Developing a Brand Name and Slogan 00:08:00
Module 08: Creating a Visual Identity 00:10:00
Module 09: Living Your Brand 00:10:00
Module 10: Connecting with Customers 00:05:00
Module 11: Launching Your Brand 00:05:00
Module 12: Taking Your Brand’s Pulse 00:04:00
Module 13: Performing a SWOT Analysis 00:05:00
Module 14: Measuring Brand Health with a Balanced Scorecard 00:05:00
Module 15: Middleton’s Brand Matrix 00:04:00
Module 16: Interpreting Evaluation Results 00:08:00
Module 17: Keeping the Brand Alive 00:06:00
Module 18: Going Beyond the Brand 00:06:00

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