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This Business Strategy course will equip you with the necessary knowledge to entice the maximum number of potential customers by constructing powerful positioning business strategies.

Customers viewpoint is critical in the overall future of the business. The promises, offerings, and how you execute those promises solidifies the fate of your business.

Hence, it’s essential to develop compelling customer attraction strategies to boost your business on a larger scale.

So, suppose you’re a creative entrepreneur looking for innovative ideas for marketing purposes to get customers flooding in your stores. In that case, Business Strategy course is exactly what you need for accurate guidance.

In our Business Strategy course, the learner will comprehend how to create a compelling positioning strategy. The learner will also learn how to develop acceptable offers, stay firm on the promise, and combine to construct the market positioning.

In addition, it gives step by step framework to hone their position, use beginner wording templates as a jumping-off point, verify your work with seven critical criteria, and so on.

Learning Outcome

  • Reflecting on the overall business, having the customers perspective in mind
  • What pointers to take from product or service offering to inform positioning
  • Get familiar with various elements of creative business planning and strategy 
  • How do organisations position themselves
  • How to deliver on the offers or promises 
  • Significance of validating the organisation’s work 


The Business Strategy course is a popular training course, ideal for developing creative and powerful positioning strategies. So, if you want to learn about advanced tips and techniques for effective positioning strategies, our Business Strategy course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Negotiation power
  • Persuasion power
  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Responsibility and creativity
  • Motivation and delegation power
  • Inspiration power
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the Course for lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in creating a robust position strategy can enrol in our Business Strategy course.

This Business Strategy course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Strategist
  • Researcher


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course, you will be eligible for a PDF Certificate which will cost only £2.99, with your unique ID number so that you/ the employers can verify through our website. You can also have your imprinted certificate delivered via post. Although there is no expiry date on the certificate, we recommend that our learners renew the certificate every twelve months.


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Business Strategy course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Positioning is about Your Customer’s Point of View 00:08:00
Positioning for Success
What Investors Are Looking For 00:01:00
Ben and Jerry’s Case Study 00:02:00
Keys to Success 00:03:00
The Positioning Framework
The Positioning Framework Overview 00:06:00
Step 1 – Create Meaningful Attributes – Part 1 00:05:00
Step 1 – Create Meaningful Attributes – Part 2 00:06:00
Step 1 – Create Meaningful Attributes – Part 3 00:05:00
Viking Cruises – Case Study 00:02:00
Step 2 – Custom Attributes 00:04:00
Step 3- Evaluate / Rank Attributes 00:04:00
Step 4 – Evaluating Positioning Rankings 00:03:00
Step 5 – Positioning of Your Attributes 00:02:00
Step 6 – Your Positioning Statement 00:04:00
Common Mistakes00 00:02:00
Workshop – Position Your Product or Service in Action 00:03:00

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