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Our Define and Segment Your Competition course will help you equipping advanced knowledge of identifying your respective organisation values by comprehending how to define and segment your rivals.

Having tough competition in business means the demand for the product is incredibly high. So if everything is done right, you can reap the benefits with significant profits. Suppose your business is doing great, then you can study the competitors’ business model and analyse what they are doing wrong, and you are getting it right. Vice versa if you are in a slump.

So, if you’re looking to enlighten your mind with the ability to assess your competitors, then our Define and Segment Your Competition course will definitely be an excellent guide in your relevant venture.

In our Define and Segment Your Competition course, the learner will comprehend the numerous tactics to evaluate competition marketing strategies. The learner will also take a deep dive inside the mind of their competition, utilising the area in which the competitors aren’t filling in gaps, an elaborate piece by piece case study.

Learning Outcome

  • The necessity of having competitors 
  • Identifying which companies are your most formidable competitors
  • What measures to take if your company doesn’t have any competitors 
  • What steps to take if your company has several competitors 
  • Developing strategies to dissect the competitor’s weak points and exploit them 


The Define and Segment Your Competition course is a popular training course, ideal for enlightening yourself with the knowledge of properly assessing your business competition. So, if you want to learn about advanced tips studying every significant move of your business competitors, our Define and Segment Your Competition course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Analytical Abilities 
  • Marketing Knowledge 
  • Responsibility and creativity
  • Motivation and delegation power
  • Inspiration power
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the Course for lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in understanding their rival businesses can enrol in our Define and Segment Your Competition course.

This Define and Segment Your Competition course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Specialist 
  • Researcher 


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course successfully, the learner will immediately receive an E-Certificate, which will be completely free of cost. Also, you can have your printed certificate delivered by post. Although there is no expiry date on the certificate, we do recommend our learners renew the certificate every twelve months.


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Define and Segment Your Competition course opens a brand new door for you to enter the relevant job market and also provides you with the opportunity to accumulate in-depth knowledge at the side of required skills to become successful in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

What It Means to Define and Segment Competition 00:05:00
Defining and Tracking Your Competition
Indirect Competition 00:04:00
Wallet Share 00:03:00
The Competitive Binder 00:05:00
You must have competition 00:04:00
Too Much Competition? 00:03:00
Case Study
Nutrition Bar Market Case Study 00:05:00
Worshop – Define and Segment Your Competition 00:04:00

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