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Our Determine Your Target Market course will help enrich you with the necessary knowledge to launch your business to a prosperous future by master the vital skills of understanding your target market and identify your exact core audience. 

You will always get the upper hand in business if you have a firm understanding of your targeted audience. 

With the title of an entrepreneur, you might have a strong belief that the whole world is your potential client, which is true. However, remaining adamant about that belief won’t bring on a lot of customers.

Hence, it’s crucial to determine your target market and an in-depth understanding of your core audience as well as their psychographic aspects such as belief systems and lifestyle preferences. 

So, suppose you’re one of those curious individuals who lack the capabilities to recognising their core customers or comprehend the psychology behind them. In that case, you should definitely enrol in our Determine Your Target Market course.

In our Determine Your Target Market course, the learner will grasp the creative and effective ways to recognise their target market and customer. The learner will also discover how to construct a record of demographic and psychographic characteristics that allow them to develop a customer persona, suggestions for promoting their business-specific market features, pinpointing and implementing consistent elements of go-to-market strategy, and so on. 

Learning Outcome

  • How to identify the target demographic
  • How to understand the psychology of the targeted customers
  • The importance of straying away from everyone is my potential client thought process
  • The overall impact of defining a target market and its influence on the business plan
  • An elaborate understanding of B2B business
  • What investors look for in a target market demographic


The Determine Your Target Market course is a popular training course, ideal for grasping a deep understanding of fixating on your target market. So, if you want to learn about determining your target market, our Determine Your Target Market course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Negotiation power
  • Enlightenment 
  • Persuasion power
  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Responsibility and creativity
  • Motivation and delegation power
  • Inspiration power
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the Course for lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in knowing how to determine your target market can enrol in our Determine Your Target Market course.

This Determine Your Target Market course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Specialist 
  • Researcher 


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course successfully, the learner will immediately receive an E-Certificate, which will be completely free of cost. Also, you can have your printed certificate delivered by post. Although there is no expiry date on the certificate, we do recommend our learners renew the certificate every twelve months.


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Determine Your Target Market course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Target Market Essentials 00:05:00
Importance of Your Target Market
Why is Your Target Market So Important? 00:05:00
Target Market Framework
Define Your Target Market 00:02:00
Step 1 (con’t) – Define Standard Attributes – More Demographics 00:05:00
Step 1 (con’t) – Define Standard Attributes – More Demographics 00:05:00
Step 1 (con’t) – Define Standard Attributes – Psychographics 00:06:00
Step 2 – Develop Custom Attributes 00:10:00
Step 3 – Validation 00:01:00
Step 4 – Adjust Your Strategy 00:02:00
Workshop – Devleoping Your Target Market 00:02:00

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