• No products in the basket.

Our Pricing Strategy course equips the learners with the fundamental skill and knowledge of designing a profitable pricing strategy utilising a proven methodology that aids customers see your business’s value.

Setting up a lucrative price for your service/ product is a quintessential element in any kind of business in attracting a large chunk of customers. However, numerous entrepreneurs utilise random guesswork at finalising the price of their product or service, which dents a significant portion of your finances.

Hence, it becomes an absolute necessity to utilise the pricing strategy to maximise the customer perceptions of value to justify costlier prices and boost profit margins.

So, suppose you’re an entrepreneur who’s looking to learn about developing an efficient product strategy. In that case, you can enrol in our Pricing Strategy course and enlighten yourself with numerous advanced product strategies.

In our Pricing Strategy course, the learner will comprehend in-depth coverage of devising advanced pricing strategies for your business. The learner will also understand how investors assess pricing strategies, the advantages and disadvantages of various pricing models, estimate margins, average margins for particular industries and retail categories, standard price sensitivity, and create a pricing profile.

In addition, this Pricing Strategy course is designed to develop a solid pricing strategy that places your organisation on a prosperous path.

Learning Outcome of Pricing Strategy

By the end of this Pricing Strategy course, you will learn –

  • The importance of price placement in your business immediately
  • How to develop an effective pricing strategy
  • How do customers perceive price and value
  • Knowledge of adding value to products to boost margin
  • How to justify costlier prices in a competitive market
  • Identifying the products in which the customers will pay higher
  • The significance of pricing for potential investors
  • Understanding which pricing model should the learner utilise for their business
  • Setting up achievable goals and objectives


The Pricing Strategy course is a popular training course that is ideal for understanding the key elements in developing an effective winning pricing strategy. So, suppose you want to learn about advanced tips for comprehending advanced pricing strategy, our Pricing Strategy course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Negotiation skill
  • Persuasion skill
  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Responsibility 
  • Creativity
  • Motivation 
  • Delegation skill
  • Inspiration skill
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the course for a lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in learning how to create an effective pricing strategy for your business can enrol in our Pricing Strategy course.

This Pricing Strategy course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Analyst
  • Researcher 


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course successfully, the learner will immediately receive an E-Certificate, which will be completely free of cost. Also, you can have your printed certificate delivered by post. Although there is no expiry date on the certificate, we do recommend our learners renew the certificate every twelve months.


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Pricing Strategy course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourish in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Pricing Strategy Overview 00:03:00
What Pricing Communicates to Your Customers
What Price Communicates 00:05:00
Scenario-Based Pricing 00:02:00
Types of Pricing Strategies 00:02:00
What Investors are Looking for in Your Pricing Strategy 00:02:00
Test Your Pricing 00:01:00
Pricing Model Basics
The 3 Pricing Models 00:03:00
Guess The Pricing Model 00:03:00
Examples of Pricing Models 00:01:00
Case Study: T-Shirt Pricing 00:02:00
Pricing Strategy and Your Competitors
Common Pricing Strategy Mistakes 00:02:00
5 Key Steps to Pricing Strategy 00:01:00
Researching Your Market 00:05:00
Case Study: Researching the Competition 00:03:00
Pricing Strategy and Your Margins
Know Your Margins 00:10:00
Average Industry Margins 00:02:00
Understanding Price Influencers
Pricing Influencers Explained 00:02:00
Pricing Variable 1 – Competition 00:01:00
Pricing Variable 2 – Demand 00:02:00
Pricing Variable 3 – First of a Kind 00:02:00
Pricing Variable 4 – Uniqueness 00:03:00
Pricing Variable 5 – Scarcity 00:02:00
Pricing Variable 6 – Quality 00:03:00
Pricing Variable 7 – Margin 00:02:00
Pricing Variable 8 – Customer Perception of Value 00:02:00
Calculate Your Score
Scoring Your Pricing Influencers 00:04:00
Overview of Pricing Models 00:01:00
Pricing Models
Cost-Based Pricing Pros and Cons 00:03:00
Market-Based Pricing Pros and Cons 00:04:00
Value-Based Pricing Pros and Cons 00:05:00
Choosing a Pricing Model 00:02:00
Common Mistakes in Pricing 00:02:00
Setting Your Price: Case Study 00:03:00

Course Reviews


3 ratings
  • 5 stars0
  • 4 stars0
  • 3 stars0
  • 2 stars0
  • 1 stars0

No Reviews found for this course.


    Advanced Course Search

    Popular Courses

    Copyright © 2021 SkillExpress
    Select your currency
    GBP Pound sterling