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Our Understanding Your Business Competitors course enriches the learners’ fundamental understanding of key strategies in understanding your business competitors by analysing your competitors and always staying one step ahead of the competition. 

Even before launching your business, the chances are there are an awful lot of similar companies just like yours. Hence, the pressure is already put on by your business competitors even before you start your business. Therefore, it’s essential to dissect your competitor’s strategies and find out what’s working for them and against them – while building a unique concept on the practical strategies of the competitors. 

So, suppose you’re an entrepreneur who’s looking to learn about the adequate dissecting strategies of the competing companies with the same agenda as yours. In that case, you can enrol in our Understanding Your Business Competitors course and enlighten yourself with advanced analytical ability and knowledge, and prosper in the marketplace. 

In our Understanding Your Business Competitors course, the learner will comprehend in-depth coverage of you how to define and segment your competition correctly. The learner will also know how to define your businesses strengths and to prioritise them to aid in the development of a competitive advantage unique to you and your business.

Learning Outcome of Understanding Your Business Competitors

By the end of this Understanding Your Business Competitors course, you will learn – 

  • The importance of comprehending your business competitors
  • Understanding the necessity of having competitive competitors
  • How to recognise the opportunities within segments
  • Understanding the standout strengths of the company that are most important to emphasise
  • Identifying which companies are your competitors
  • The necessary steps if you can’t find any competitors or have a lot of them
  • How to rank your respective company and my competitors
  • Setting up achievable goals and objectives 


The Understanding Your Business Competitors course is a popular training course, ideal for understanding the key elements in comprehending your business competitors. So, suppose you want to learn about advanced tips for analysing your competitors, our Understanding Your Business Competitors course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Negotiation skill
  • Persuasion skill
  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Responsibility 
  • Creativity
  • Motivation 
  • Delegation skill
  • Inspiration skill
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the course for a lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in comprehending your business competitors can enrol in our Understanding Your Business Competitors course.

This Understanding Your Business Competitors course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Analyst
  • Researcher 


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course, you will be eligible for a PDF Certificate which will cost only £2.99, with your unique ID number so that you/ the employers can verify through our website. You can also have your imprinted certificate delivered via post. Although there is no expiry date on the certificate, we recommend that our learners renew the certificate every twelve months


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Understanding Your Business Competitors course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Define and Segment Your Competition
What it means to define and segment competition 00:05:00
Indirect Competition 00:04:00
Wallet Share 00:03:00
The Competitive Binder 00:05:00
You must have competition 00:04:00
Too much competition? 00:03:00
Nutrition Bar Market Case Study 00:05:00
Worshop – Define and Segment Your Competition 00:04:00
Build a Compelling Competitive Matrix
Competitive Matrix Explained 00:06:00
Part 1 – Determining Your Strengths 00:05:00
Scoring Your Strengths 00:05:00
Express the Top 2 in a Range 00:02:00
Part 2 – Select Your Competitors 00:02:00
Part 3- Evaluate and Plot Your Competitors 00:01:00
Workshop – Building Your Competitive Matrix 00:04:00
Create a Unique Competitive Advantage
Unique Competitive Advantage Explained 00:05:00
Unique Competitive Advantage – Company Examples 00:03:00
How to Determine Your Unique Competitive Advantage 00:01:00
Step 1 – Evaluate Your Strengths 00:02:00
Step 2 – Evaluate Your Competitive Landscape 00:04:00
Step 3 – Identify Your Unique Competitive Advantage 00:04:00
Step 4 – Test Your Unique Competitive Advantage 00:02:00
Common Mistakes 00:03:00
Workshop – Unique Competitive Advantrage In Action 00:03:00

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