• No products in the basket.

Our Winning Marketing Strategy course equips the learners with the fundamental skill and knowledge to create a robust go-to winning marketing strategy for your potential business. Furthermore, provide you with the necessary ingredients to sky-rocket in the marketplace for a prolonged time by utilising proven tools, methodology and techniques.

Whenever the thought of marketing pops up in your mind? Which platform do you prefer or take the direct approach? So many ideas arise, maybe take the advertising route or take the modern approach of SEO. Hence, it becomes necessary to outline a specific and detailed marketing strategy to enhance its overall profit.

So, suppose you’re an entrepreneur who’s looking to learn about developing an enticing winning marketing strategy. In that case, you can enrol in our Winning Marketing Strategy course and enlighten yourself with advanced marketing strategies.

In our Winning Marketing Strategy course, the learner will comprehend in-depth coverage of constructing advanced marketing strategies for your business. The learner will also understand how to build a compelling value proposition and adequately define your target market, how to create a stable plan to beat out the competition and improve the customer experience through uniqueness.

In addition, this Winning Marketing Strategy course is designed to develop a solid marketing strategy that places your organisation on a prosperous path.

Learning Outcome of Winning Marketing Strategy

By the end of this Winning Marketing Strategy course, you will learn – 

  • Understanding what a competitive advantage is 
  • How to place your business for success
  • How to discover and segment your target market
  • How marketing programs align with your other business strategies
  • How to construct a compelling company story
  • How to develop qualities that set your business apart from the competition 
  • How to create an innovative and creative marketing strategy  
  • Setting up achievable goals and objectives 


The Winning Marketing Strategy course is a popular training course that is ideal for understanding the key elements in developing an effective winning marketing strategy. So, suppose you want to learn about advanced tips for comprehending advanced marketing strategy, our Winning Marketing Strategy course is perfect for you.

Our online courses come with lifetime access with no time limit for completion. Each course is fully accessible from a tablet, mobile or laptop, as long as there is a secure internet connection.

We pride ourselves on our supportive network of dedicated instructors and attentive customer service team who are dedicated to assisting you through your learning journey. Contact them at any time via email should you have any questions or queries.

Skills You Will Master

  • Negotiation skill
  • Persuasion skill
  • Confidence
  • Positivity
  • Collaboration
  • Optimism
  • Responsibility 
  • Creativity
  • Motivation 
  • Delegation skill
  • Inspiration skill
  • Communication skills

Why Choose Skill Express

  • Instantly accessible CPD Accredited certificate on successful course completion
  • 24/7 access to the course for a lifetime
  • Developed by qualified professionals with updated resources
  • Full Tutor support on weekdays (Monday – Friday)
  • No hidden fees or exam charges

Who Is This Course For?

Anyone interested in learning how to create an effective marketing strategy for your business can enrol in our Marketing Strategy course.

This Winning Marketing Strategy course is ideal for any aspiring: 

  • Entrepreneur
  • Marketing Analyst
  • Researcher 


After completing the course successfully, you will be required to pass an automated, multiple-choice questions test which will give you the instant result once you finish the exam. And you can get all of these in a one-time payment!


After completing the course, you will be eligible for a PDF Certificate which will cost only £2.99, with your unique ID number so that you/ the employers can verify through our website. You can also have your imprinted certificate delivered via post. Although there is no expiry date on the certificate, we recommend that our learners renew the certificate every twelve months


There is no requirement needed—only basic English and Computing skills and a firm desire, passion, patience, and focus towards learning wholeheartedly.

Career Path

This Winning Marketing Strategy course opens a brand new door for you to enter the relevant job market and also provides you with the chance to accumulate in-depth knowledge at the side of needed skills to become flourishing in no time. You will also be able to add your qualifications to your CV, enhance your career and become more competitive in your chosen industry.

Course Curriculum

Create a Unique Competitive Advantage
Unique Competitive Advantage Explained 00:05:00
Unique Competitive Advantage – Company Examples 00:03:00
How to Determine Your Unique Competitive Advantage 00:01:00
Step 1 – Evaluate Your Strengths 00:02:00
Step 2 – Evaluate Your Competitive Landscape 00:04:00
Step 3 – Identify Your Unique Competitive Advantage 00:04:00
Step 4 – Test Your Unique Competitive Advantage 00:02:00
Common Mistakes 00:03:00
Workshop – Unique Competitive Advantrage In Action 00:03:00
Positioning is about Your Customer’s Point of View 00:08:00
Customer's Point of View
What Investors Are Looking For 00:01:00
Ben and Jerry’s Case Study 00:02:00
Keys to Success 00:03:00
The Positioning Framework Overview 00:06:00
Step 1 – Create Meaningful Attributes – Part 1 00:05:00
Step 1 – Create Meaningful Attributes – Part 2 00:06:00
Step 1 – Create Meaningful Attributes – Part 3 00:05:00
Viking Cruises – Case Study 00:02:00
Step 2 – Custom Attributes 00:04:00
Step 3- Evaluate / Rank Attributes 00:04:00
Step 4 – Evaluating Positioning Rankings 00:03:00
Step 5 – Positioning of Your Attributes 00:02:00
Step 6 – Your Positioning Statement 00:04:00
Common Mistakes00 00:02:00
Workshop – Position Your Product or Service in Action 00:03:00
Target Market Essentials 00:05:00
Determine Your Target Market
Why is Your Target Market So Important? 00:05:00
Define Your Target Market 00:02:00
Step 1 (con’t) – Define Standard Attributes – More Demographics 00:05:00
Step 1 (con’t) – Define Standard Attributes – More Demographics 00:05:00
Step 1 (con’t) – Define Standard Attributes – Psychographics 00:06:00
Step 2 – Develop Custom Attributes 00:10:00
Step 3 – Validation 00:01:00
Step 4 – Adjust Your Strategy 00:02:00
Workshop – Devleoping Your Target Market 00:02:00
Characteristics of Unique Value Propositions 00:02:00
Build a Compelling Value Proposition
Types of Customer Benefits UVPs Express 00:04:00
Examples of Unique Value Propositions 00:01:00
What Investors Are Looking For 00:01:00
Value Proposition vs. Competitive Advantage 00:02:00
Understand Your Competitor’s Unique Value Proposition 00:03:00
Streaming Services Example 00:02:00
The Value Proposition Framework 00:01:00
Step 1 – Brainstorming 00:07:00
Step 2 – Create a Value Proposition List 00:01:00
Step 3 – Determine Uniqueness 00:03:00
Step 4 – Prioritize Top Value Propositions 00:02:00
Step 5 – Tell a Story 00:04:00
Common Mistakes33 00:02:00
Workshop – Build Your Unique Value Proposition 00:04:00

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